MicroStrategy rebrands to ‘Strategy’ after posting a $670M Q4 Bitcoin impairment loss

MicroStrategy, now known as ‘Strategy,’ reported a staggering $670M impairment loss in Q4, mainly from Bitcoin. Yet, despite the hit, it continues accumulating BTC, believing in its long-term value. MicroStrategy has officially rebranded as Strategy. Announced on Feb. 5, the rebranding comes with a new logo featuring a stylized “B,” reflecting its identity as the […]

MicroStrategy rebrands to Strategy as it doubles down on Bitcoin

MicroStrategy has rebranded as it looks to strengthen its position as the world’s largest Bitcoin treasury company. The business and artificial intelligence firm announced its name change to Strategy, emphasizing a sharper focus on its core mission. Strategy, currently the largest corporate holder of Bitcoin (BTC), has also launched a new website. Additional changes include […]

MicroStrategy halts Bitcoin buying spree after 12 straight weeks

Software designer MicroStrategy ended its 12-week Bitcoin buying streak, holding onto its current $44 billion stash until further notice. MicroStrategy did not execute a Bitcoin (BTC) buy for the first time in three months, according to Form 8-K disclosure documents filed with the U.S. Securities and Exchange Commission. After 12 consecutive weekly Bitcoin purchases, the […]

Microstrategy stock offering oversubscribed 3x as ‘Bitcoin Effect’ continues

MicroStrategy’s recently-announced perpetual convertible preferred stock offering has been oversubscribed by nearly 3 times the expected volume of 2.5 million shares. An automated alert sent out by Fidelity Investments on January 30, 2025 revealed that $STRK raised at least $584 million as against the expected $200 million, with a final offering size of 7.3 million […]